I’m Heidi Jeffreys, an experienced practitioner in the aesthetics field with over 16 years of dedicated expertise. Back in 2008, I made history as the first physician assistant in Lubbock to specialize in medical aesthetics.

Before starting Aesthetic Alchemy, I spent eight fulfilling years at Lubbock Plastic Surgery, and prior to that, I enjoyed an equally rewarding period as the sole practitioner at a startup med spa. This path allowed me to strike a perfect balance between work and family life, and it brought me immense joy to make my patients happy in a way that truly resonated with me.

Throughout my journey in medical aesthetics, I discovered that I’m an artist at heart, using aesthetic tools to achieve natural and youthful appearances that my clients desire. This realization ignited a deep passion to empower individuals and help them embrace their inherent beauty, becoming the best versions of themselves.

Now, as the CEO and co-founder of Aesthetic Alchemy, my mission is to create a serene haven where women can access the most advanced non-surgical aesthetic treatments in the region. Beyond aesthetics, I’m equally devoted to providing treatments that enhance overall wellness and quality of life, such as bio-identical hormone therapy, pelvic floor rehabilitation, and sexual dysfunction solutions.

Working alongside an incredible team of strong women, our vision for Aesthetic Alchemy is rooted in empowerment and support. We strongly believe in the strength of connection over competition, and together, we lift each other up to enrich the lives of our valued clients.

My academic background includes a master’s degree from Texas Tech University in 2005, where I was honored to be inducted into the esteemed Alpha Eta Honor Society. Additionally, I achieved a top 10 national ranking on my national boards. Over the years, I’ve remained committed to continuous education and training to stay at the forefront of this rapidly evolving field.

My journey has been characterized by hard work and an unwavering commitment to delivering top-tier aesthetics and wellness solutions. I take great pride in my work, and I am genuinely excited to share the transformative experience of Aesthetic Alchemy with you. Together, let’s embark on a journey of enhancing your natural beauty and empowering you to embrace your best self.